The ringtone at the gate
CNN Money - For example, he says, a big music label he can't yet name is on the verge of unveiling a major direct-to-consumer wireless campaign, complete with television ads and heavy promotion, all aimed at getting consumers to buy full-track music, ringtones

Daily Movement for Monstermob Group Plc Ord 2.5P
Life Style Extra - RealTone JukeBox is an innovative BREW application that enables users to download real music ringtones from the top recording artists. RealTone JukeBox features content from Universal Music Group, Warner Music Group, SONY BMG Music

Should Advertisers Pay?
Adweek - Each action earns rewards users can redeem for digital music, ringtones and other digital content. "The potential for deepening the relationship with the consumer fueled by incentives and rewards is very powerful," said Doug Knopper, a former ad

Identify the Key Forces that will Shape the New Ringtone Industry
Consumer Electronics Net - The replacement of polyphonic ringtones with real music ringtones amounts to far more than a format replacement cycle: because record labels have now arrived in the market, the very structure and operation of the ringtone industry is seeing dramatic